Guest posting can be something of a controversial topic which is heavily debated in digital marketing circles. A lot of people would argue that guest posting is an essential part of any high-quality law firm SEO strategy, but a lot of others would heartily disagree.
Ultimately, the decision whether or not to write guest posts rests with you. Some lawyers will write regular guest posts for other, more well known websites with the aim of increasing their exposure and driving more clients to their own site. Others won’t feel that they have the time to waste with regular guest posts, and won’t bother.
Why are guest posts useful?
In the end, a lot of people forget about the real purpose of guest posting – building high quality backlinks to your website. Since backlinks are one of the most important SEO ranking factor, it can never be a bad thing to build more of them.
However, guest posts also have a lot of other useful features. These include:
- Linking to your website can have more than just SEO benefits. There’s also the chance that some people will follow your links, ultimately making use of your law services.
- If your name is visible on your guest posts your exposure will go up exponentially, especially if you’re writing for a well-known website.
- If possible, you should try and link to your social media pages as well. Doing so will help build your online following, increasing your potential client base.
As you can see, guest posting appears to be quite a useful thing for most lawyers. Judging from the evidence above, you should write regular guest posts for other law-related websites. However, there’s more to it than that.
Why wouldn’t I want to write law-related guest posts?
Ultimately, if you’re writing guest posts for another law-related website, you’re going to be improving the quality of another website. You need to think carefully about what sort of websites you want to write for, otherwise you might find that your guest posting is actually benefiting your competitors more than yourself.
Consider the following when choosing a law-related website to pitch guest posts to:
- You should never attempt to write guest posts for one of your direct competitors, especially if they operate in the same geographic areas as you do.
- If possible, try and write guest posts for high-quality, authoritative websites which offer general law knowledge and advice, rather than actual lawyer services.
- Avoid low quality websites. Writing for them could cause your reputation to suffer, especially if the website in question throws incorrect information around regularly.
Guest posting is a must for anyone serious about succeeding in the competitive world of online law. However, it’s important to choose what websites you write guest posts for with a lot of care, and it’s important to make sure that all of the information in your posts is accurate and correct.