If any web designers reading this are struggling to generate new leads and, ultimately, clients for their web design business, part of the reason is likely that your marketing is either non-existent or not performing as well as it could. For the former, we strongly urge you to start a marketing campaign, preferably online, given that almost all potential clients will be looking for web designers.
As for a marketing campaign that is not working, plenty can be done to reverse that, and specifically, you should either start using email marketing or improve upon the one you already have running. In both instances, the wisest move is to seek the help of a digital marketing agency with the resources and experience to make email marketing campaigns a huge success.
One caveat to using email marketing is that it must be done with due consideration and adherence to the laws and regulations that apply to it. Gone are the days when you could legitimately send out a flood of emails to random people, although taking a quick look at spam folders suggests not everyone got the memo.
Assuming you do not want to be seen as a spammer nor risk contravening Australian email marketing laws, you must know what the rules are and, crucially, what the laws are concerning commercial email as a legitimate means of marketing your web design business. Read on, and we will explain the necessities.