These Web Design Mistakes Are Common, but Completely Avoidable
When a visitor comes to your website, your first priority should be to engage them and grab their attention in such a way that they convert from prospect to customer. With this aim in mind, you might feel a little overwhelmed and may end up making a few mistakes. While we all live and learn, these mistakes can cost you hundreds of dollars within hours – a luxury you most certainly cannot afford.
Having the not-so-better understanding of your target audience and focusing more on appearance rather than content are some of the common web design mistakes which are made by business owners every day, causing enormous loss of money.
1. Rushing the Job without Doing Any Research
The first step is to be patient and focus more on web design with respect to the target audience, instead of pondering over the time it is taking to get the website online.
If you define your target market before even starting with the design, you can find out the direction you’ll be heading to. Now, plan your whole design around this research. For example, at this point in time you need to know the age, gender, buying power, problems, needs, etc. of your audience. Do not think about how much time is being spent in the initial phases, your website will be your online identity, your patience will be worth it.
2. Investing Time in Getting Flashy Sites
When a consumer comes to your site, most of the time they’re already aware of what your brand offers. And it is for sure that they require extra information on something related to your brand. If they cannot figure out where to go or what to do next, chances are you’ve lost your potential customer.
This is exactly what happens when you go for flashy websites. The user gets so consumed by the glitz and glamour that they forget why they visited the website in the first place, and then they lose interest and navigate away from your website, right in the loving and warm embrace of your competitor. Plus, websites laden with animations and heavy features tend to work slower and are not accessible (in most cases) via mobiles and tablets.
3. No Call to Action
A business website is made to get your site’s visitors to buy something. This fact is often overlooked by companies. Once your website is established, you need to direct your users and start them down the conversion funnel. If you want them to purchase a product, explain to them how they can go about doing that in the easiest and simplest way possible. This is known as the call to action. This provokes the reader to purchase your item at least once.
Small businesses with great websites, which do not direct the user through call to action, will most likely suffer from loss. This is the key to drive a user to a particular product or result.