Do you think that SEO is highly overrated? Do you think that it is no magic wand that can bring your business around and help you get great traffic on your website at all times? Well then, think again! SEO is just the spell you need to transform a failing business into one attracting huge customer traffic. How? By using SEO to boost the visibility of your business website!

Have you ever wondered why your competition has such a huge market share, while you strive to bring traffic to your site? Has it crossed your mind that since you offer more value at a competitive price, why is it that none of your potential customers become loyal clients? The reason is that you are invisible to your target customers! If they can’t see you online, they can’t reach your website. This translates to no customer traffic, slow sales and low profits. In short, a failing business!

Using SEO to Ensure Visibility

According to research facts released by Google, around 90% of the internet users in the market, use Google search to find the service or company they need. So, if your website or content lacks the relevant keywords to get you a good ranking on the search engine, then you are surely invisible and your customer market is absolutely oblivious to your existence.

In a competitive industry where you are trying to get the attention of your customers, if you don’t get a good ranking on the first pages of a search engine result, then you can lose all traffic to your site. If this state persists, then you are well on the way to becoming a fast failing business with no customers.

The question is that if you want customers to visit your website in droves, what are you doing to make it happen? Are you going the extra mile to get more customers than your competitors? If not, that means that either you don’t have any SEO or haven’t updated to the latest search engine requirements. In both cases, you either lose customers or don’t attract any in the first place.

Let the Statistics Speak Out Loud!

If you still believe that getting a high search engine ranking is not all that it is believed to be; then the following statistical data is sure to get you thinking.

  • The Kelsey Group has shared data, which outlines that around 74% of all online users have a habit to perform local searches.
  • Google relates that around 20% of all searches done online are linked to location.
  • The TMP/comScore announced that around 60% of all the total local searches resulted in a business purchase.
  • Around 43% of the users of different search engines look for any local business
  • Local Searches Lead 50% of Mobile Users to Visit Stores

So, if you have employed good SEO techniques, then you will have a chance to attract customers with heightened visibility offered by tried and tested SEO methods. If not, then get ready to become invisible to a significant section of the population!

If you want successful business, then you need SEO all the way!

Resources
McKinsey Report – Impact of Internet technologies Search
Mobile Marketing Statistics 2015

How SEO Helps To Improve Your Business Visibility
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