Twitter and video content and garish feed badges not withstanding, the St. Louis Post-Dispatch just doesn’t “get” social media. As a result, the blogger named the city’s best columnist in a popular poll no longer writes for the paper.
As I recall, the Post-Dispatch was slow to recognize that the blogger it had hired on as a columnist could also help shore up its up-’til-then tame and uninteresting in-house blog section because she was - hey! - a blogger. Conceptual leap successfully made!
Perhaps, though, the P-D’s problem isn’t a matter of lacking a clear philosophical grasp of the whole blogger thing. Maybe, as Dana Loesch suggests, it’s simply a matter of value, or rather the lack of value that the paper assigns to social media…in particular, the content of people outside the gray walls.
Maybe.
But as the kids used to say a few years back, whatever. Loesch is funny, talented, and free now to find other venues. She’ll grow her readership, and she’ll be fine.
And as for the Post-Dispatch: In this brave new media world, the paper still has trouble finding its way.
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I read both the Post and the RFT and am not impressed with Dana Loesch. I don’t find there to be any real substance in what she writes except for when she writes about being a parent.
I agree that the Post needs to do something to shore up the lack of content in their blogging efforts; however, with that said, when I read her blog and articles, I found it boring, unpolished and stereotypical of someone who doesn’t show too much depth beyond the niche they’re known for.